My Role
Copywriting, storyboarding

Links
Concept doc | Landing page 1 | Landing page 2

Shopify launched a new product called Shopify Collabs, a platform that connects influencers with brands that want to hire them.

I storyboarded and wrote scripts for the launch videos and the accompanying landing pages.

In the first week, this campaign drove 19.2K total landing page views, 10.5K sign-ups, and at the time of this writing, over 650K total YouTube views.

Shopify Collabs

This video is targeted at Creators who want to start monetizing their content. In writing the script, I wanted to acknowledge the long hours and hard work that Creators often put into their online presence, especially those with full-time jobs.

This video is targeted at brands who want to start working with Creators. The main pain points I wanted to address: finding new customers, managing Creator relationships, and driving more sales.