My Role
Copywriting, editorial design, photoshoot production

Links
Gift guide | Spring catalog

When I joined Marine Layer, the brand was essentially the founder’s personality: irreverent, witty, and effortlessly funny.

Through product descriptions, web copy, emails, paid ads, social media, and catalog copy, I kept the initial spirit but refined the brand to appeal to a wider audience.

My favorite work — and our biggest campaigns — were the 64-page catalogs we mailed out quarterly. During my tenure, the catalog response rate increased by 158%, driving over $2M in revenue.