My Role
Brand development, copywriting, photoshoot production

Links
Gift guide | Spring catalog

When I joined Marine Layer, the brand was essentially the founder’s personality: irreverent, witty, and effortlessly funny.

I wrote and produced 64-page catalogs quarterly. During my tenure, the catalog response rate increased by 158%, driving over $2M in revenue.

I also created product descriptions, web copy, emails, paid ads, and doubled our social media following.