My Role
Brand identity, positioning & messaging, art direction

Factora sells an online course to teach women how to invest called the Wealth Circle.

I built a brand that looks and sounds empowering but relatable, warm but authoritative, and feminine but not cloyingly so.

I led our creative team to design our website, newsletters, social media presence, hype videos, paid social campaigns, podcasts, you name it.

Within 3 years, Factora reached its first million-dollar year and attracted customers from all over the world.