People playing cards at a table with drinks, snacks, and cash, celebrating with soda and orange slices.

My Role
Creative direction, campaign development, brand identity, photography, videography

Factora sold an online course to teach women how to invest called the Wealth Circle.

I built a brand that looks and sounds empowering but relatable, warm but authoritative, and feminine but not cloyingly so.

I led our creative team to design our website, newsletters, social media presence, videos, and paid social campaigns.

Within 3 years, Factora generated over $1M dollars in revenue and attracted customers from all over the world.

Factora Wealth

Brand Development

Art Direction

Campaigns

Investies

My objective was to showcase the power of the Factora community. I came up with a word, Investies, and interviewed real women from the Factora community who had partnered together on investments.

From there, I wrote social posts, emails, and podcast scripts to show women that Factora could lead them to find their own Investie.

During the campaign, social engagement increased by 22%, our average email open rate reached 49%, and our average weekly applications increased by 41%. It performed so well that it’s now part of the Factora content playbook.

Two women holding hands, one with light skin and wearing gold jewelry, the other with dark skin and wearing silver jewelry, against a grassy background. The image includes the text "Investies (noun): Women who invest together."

A promotional graphic titled "Investies" with the subtitle "Women Who Invest Together," featuring photos of two women, Lisa and Alison, and their names below

Image of text on a blue background about a partnership, with hands holding four wine glasses at the bottom.

A blue background with white and gold text displaying financial statistics about Alison and her property management business. The image shows a person's hands holding several empty wine glasses at the bottom.

Brand Video

I wanted to harness the power of Factora’s testimonials and get women excited about the product, so I hired a video editor to help me make this brand hype video. We put it on the website and used it in our sales webinars, and often got comments like “Why am I crying right now?!” and “Goosebumps!”.

Paid Ads

In early tests, we found that showing real women’s faces on paid social brought Factora the biggest ROI. I needed to be scrappy and nimble with our paid ads so I filmed and edited quite a few of them myself. Here are some of the ones that performed the best, with an average $5 CPR.