My Role
Campaign development, creative direction, brand identity, positioning & messaging, video editing
Links
Abridged brand guide
Amazon Fresh is a grocery store and delivery service.
Along with copy and design teams, we built over 100 pages of brand guidelines and trained cross-functional teams on how to implement them, while remaining within Amazon’s high-level visual guidelines.
In our first year, I led our content and editorial team to produce over 3,000 assets spanning a total of 76 campaigns.
Amazon Fresh
Brand Development
Brand Development
Campaigns
Campaigns
Prime Day
Holiday
For this omnichannel campaign, we focused not just on the savings themselves, but what the savings enable our customers to do. Spending less on groceries at Amazon Fresh allows for more hosting, more feasting, and more quality time during the holiday season.
Back to School
The real customer benefit of grocery shopping for the school season is getting to feel energized and ready to take on new challenges. Our campaign tagline was Fuel your school year, which we brought to life through vibrant colors, lightning bolts, and energetic copy.
“Famous For”
We had 15 seconds to squeeze in the 4 deals Amazon Fresh is “famous for.” With snappy music and a recognizable graphic treatment, we drove home the idea that quality can be affordable.